Your business card can make or break your business. It’s as essential to establishing a good first impression as the clothes you wear to a meeting or the way you shake someone’s hand. If you’re in a creative industry, few things will turn off potential customers more than having a dull business card.
We’ve seen it firsthand. LOTS of companies out there don’t put a lot of thought or effort into their business cards. They produce cards that are standard and utilitarian: They give you all the information you need, but display nothing in the way of style or creativity. Having a unique looking business card is a great way to get one up on your competition. A great business card may take a little extra time and money to produce, but the added effort will be worth it.
5 Reasons Business Cards Are Important:
1. Swapping contact information digitally is impersonal.
2. They are the most effective direct marketing tools.
3. A business card is the first impression of your brand.
4. Creative business cards get shared -- continuing to market for you.
5. Business cards show you are prepared.
A business card is a piece of your company's marketing plan, albeit a small one, so it should work with existing materials, such as letterhead and envelopes, to portray your company's values and its approach to business. Because of this, design the card to convey the spirit of your company's culture.
A fundamental role of a #business card is to quickly share contact information with someone. When you meet with a potential client or partner, for instance, you can leave a business card for that person to use in a follow-up call or email. Having a card works much more quickly than writing your name and number down.
Business Cards Characterize You
A business card can add character to your business, in more ways than one. A good card succinctly conveys what your business is all about. It tells someone what you do AND how they can get in touch with you. It shows off all your branding essentials: The name of your business, your logo, and your tagline.
A good business card tells people something about you that isn’t written on the card: It speaks to your level of professionalism and preparedness. It can also show off your taste: A well-designed, eye-catching business card will make you look creative, innovative, and thoughtful. It’s a simple and effective way of standing out from the pack.
At RLS Printing & Marketing, we can provide countless styles, papers, designs to make yourbusiness cardimpress and be an extension of you and your company. Each of our designs is custom, your business card will uniquelydisplay you and your brand.